How we make money

B2MEE is free to use. We may be paid a commission by a retailer when you click through from B2MEE and buy something.

Last updated 3 November 2026

What this means for you

  • You pay the same price

    Using a B2MEE link doesn't add anything to what you pay the retailer.

  • Cheaper always comes first

    Commission never puts a dearer offer above a cheaper one. Results are sorted by total price (item plus known delivery charges), or by delivery date if you ask for fastest. A retailer can't pay to be shown as cheapest.

  • Exact ties only

    If two offers cost exactly the same in total, the one that pays us more commission may be shown first. This is the only way commission affects the order.

  • Voucher codes and loyalty points

    Voucher codes are shown beside the retailer's price with their terms, but are not taken off the total we rank by. Loyalty points are never taken off a price.

  • We compare retailers, not commissions

    We compare prices from retailers we have data for, including retailers that don't pay us commission. Commission never puts a dearer offer above a cheaper one.

  • Sponsored places are labelled

    Brands and retailers can pay to list clearance, overstock and end-of-season offers in marked places on our site, always labelled "Sponsored" and kept apart from the price comparison.

How it works

  1. Search for a productFind what you need.
  2. Compare the totalSee the price at UK retailers, including delivery.
  3. Buy from the retailerChoose the best price and buy on the retailer's own website.

Buttons such as "View at AO" or "Shop at Tesco" take you to the retailer's own website. The retailer or affiliate network may record that you arrived from B2MEE so the sale can be credited to us. That happens on their website, under their privacy and cookie policies.

What we don't do

  • We don't sell your personal information.
  • We don't take payment or place orders for you.
  • We don't accept payment to change prices, savings or rankings.
  • We don't use a retailer's "RRP" or "was" price. A "was" price on B2MEE is one we recorded ourselves, for at least 14 days in a row.

What we compare

We compare offers from retailers whose prices we can get reliably and with permission, mostly through affiliate networks. We don't cover every shop in the UK, so we never claim to show the whole market. Prices, stock and delivery charges can change: we show when each price was last checked, and the retailer's checkout price is the one that counts.